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Sho-Chiku-Bai continues to pursue unsurpassed taste, offering even greater value-added quality.
By linking its marketing strategies to current trends, the Sho-Chiku-Bai label occupies a strong position as the leading brand in the celebration and gift segments of the sake market. The growth of sales in this area reflects Takara’s success in maintaining a reputation for quality and an image linked to joyful occasions.
Takara has also responded to consumer and market preferences by enhancing product quality and developing unique products for connoisseurs. In the paper pack sake market, Takara launched Sho-Chiku-Bai Ten, which rapidly acquired wide popularity, thanks to its unique product characteristics and attractive package design featuring the calligraphy of Bakuzan Sakaki. The Shirakabe-gura Brewery (white-walled brewery), completed in the fall of 2001, specializes in the production of delicately produced, high-grade sake, all the while striving to discover the secret of truly excellent sake. Takara will continue to deliver high-quality, unique products that meet customers’ expectations through the unceasing pursuit of better materials and production methods.
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