Constantly striving to create new markets
Takara has helped further expand the shochu distilled liquor market by developing trend-setting products and creating new markets through the use of its unique and superior techniques, accumulated over many years as a shochu specialist. In the ko-type shochu segment, Takara has created a whole new category of bottled shochu, which includes Takara Shochu Jun, a traditional seller since its release 30 years ago, and Shochu JAPAN, which incorporates a stylish design and a mellow refreshing taste. In the honkaku shochu segment, we have established a firm position in the ever-increasing market by launching various high value-added products that are meticulously crafted with various ingredients. These products include Ikkomon, a 100% pure potato shochu produced using a unique manufacturing process. |
|
