Social Contribution Activities (1) Support for Natural Conservation Activities TaKaRa's Corporate Ideals were Born through our Conservation Activities

The TaKaRa corporate ideal of "Harmony with Nature, Humans and Society" was born from a history of natural conservation activities, beginning with the 1979 "Come Back Salmon" campaign. The Hokkaido Come Back Salmon Campaign went beyond monetary contributions, to become a comprehensive campaign to support citizen movements through activities such as monthly newspaper advertisements announcing citizen activities, fund collecting through our distribution channels, and promoting the campaign through product packaging.

The movement began as a marketing theme, but since then has spread throughout the country and overseas. Corporate activities in sync with nature, such as the salmon campaign and the later Protect the Pines and Protect the Bamboo campaigns, seemed a proper direction for a corporation creating products from water and grain. In 1985, we established our corporate ideal. The TaKaRa corporate ideal is not only the base for our natural conservation activities; it was born through natural conservation activities and all is now the base for all TaKaRa corporate activities.

Come Back Salmon Campaign (1979 - )

Protect Shimanto River (1994 - ) * This 1998 advertisement won the 38th Consumers' Interest Advertisement Contest's Best Regional Advertisement Award.

FY 1998 Social Contribution Activities * Keep the Shimanto River Clean Campaign * Harmonist Fund * Save the Japanese Pine Tree Campaign * Save the Japanese Bamboo Campaign * Clean CAN Walking * Factory Event: Recycling Education Expo

Social Contribution Activities (2) Support for Natural Conservation Activities Support Giving Broad Support for Citizens' Conservation Activities through the TaKaRa Harmonist Fund

In 1985, the "TaKaRa Harmonist Fund" was born along with our corporate ideals to financially support the activities of citizens protecting nature. This year marks the fourteenth year of the Fund, which has contributed a total of 74.75 million yen to 153 projects. We invite people involved in natural conservation activities throughout the country to apply for assistance.

Management of the TaKaRa Harmonist Fund

Purpose

TaKaRa Harmonist Fund (THF), a charitable trust, was established to contribute to the development of research and activities aimed at the conservation of woodlands, creation of educational and green spaces, preservation of rivers, lakes and swamps, and protection of aquatic resources such as fresh water fish.

Outline

Consignor: Takara Shuzo Co., Ltd.
Consignee: The Yasuda Trust and Banking. Co.,Ltd.
Trust Fund: 300 million yen
For more information:
TaKaRa Harmonist Fund Office
Nakano-machi 84 Shijodori-takakura, Higashi-iru, Tachiuri Shimogyo-ku Kyoto, 600-8006
Yasuda Credit Bank, Kyoto Branch, Corporate Sales Division
TEL.(075)211-5521 FAX.(075)241-2821

Trust Admisitrator and Steering Committee (current as of July 1, 1999)

Trust Administrator: Tatsuaki Maeda, Professor, Department of Law, Kyoto University
Steering Committee Chair: Tsunahide Shidei , Professor Emeritus, Kyoto University

Steering Committee Members

Tatsuo Kira Advisor, Shiga Prefecture, Lake Biwa Research Institute
Hiroya Kawanabe Director, Lake Biwa Museum
Atsuo Yagihashi Managing Director, Okinawa Development Finance Corporation
Kunio Tamura Managing Director, National Parks Association
Hisashi Omiya President, Takara Shuzo Co.,Ltd.
Hiromu Ikeda Managing Director, Takara Shuzo Co.,Ltd.

Operation of the Fund

Details of the 13th FY 1998 Research and Activity Contributions

Research Contributions: 3 items

1. Preservation and study of marine life around Kashiwajima
   
2. Tracking changes in large and famous trees through comparison with old photographs
   
3. Nature of Hichiri Mihama in Yoshino Kumano National Park

Activity Contributions: 7 items

1. Conservation education for akame of Shimanto River
   
2. Informational booklets for regional natural preservation
   
3. Maintenance, management and use of the scenery of the fields around Teganuma
   
4. National Meeting by the Regional Nature Observation Association: "One Step At A Time" Gathering for Research and Exchange
   
5. Preservation and propagation of the broad-billed roller through setting of nesting boxes
   
6. Benia flower garden in Hamatonbetsu
   
7. Maintenance of the trust lands of the Akame Countryside Fostering Society and activities to survey its animal and plant life (including maintenance of waterways)