|
Promoting the Development of Iki-Iki (Vital) Markets, Selling Spaces and Local Communities
|
| Takara Shuzo undertakes a variety of programs to contribute to our customers’ lives, the local community and society, in cooperation with our business partners and related organizations. |
What Comprises a Good Selling Space for Customers?
Takara Shuzo strives to create better selling space for its customers by responding to the needs of client companies and by strengthening mutually cooperative relationships. |
|
Retail support system
|
 |
|
Information pamphlets
|
As a mechanism to help create selling spaces, Takara Shuzo offers a variety of retail support menus. This system is aimed at creating an attractive selling space for alcoholic beverages in collaboration with retailers. We aspire to create selling spaces where customers can enjoy shopping and gain more information on alcoholic beverages by making our menus available to retailers. |
Takara’s retail support policies
Customer-first policy
Takara pursues customer satisfaction:
* So that customers can enjoy shopping;
* So that customers can obtain more information about alcoholic beverages;
* So that customers can enjoy their lives with alcoholic beverages.
Broad-ranging support menus
From improvement of an entire selling space to shelving allocation proposals for a single category, Takara provides extensive support menus to meet our retailers’ needs.
Made-to-order support
Takara’s retail support offers proposals, based not only on a standardized analysis, but also on an original analysis to develop the unique characteristics of a retailer. |
|
Mass display contest
|
 |
 |
|
Grand-prix winning display in the mass display contest
|
We conducted a mass display contest for Sho-Chiku-Bai “Ten.” The volume of the display and the selling-floor presentation were judged. For the contest, sales representatives from retailers and Takara Shuzo cooperated to create better selling space where customers can easily select products. This also helps vitalize retail outlets. |
Helping Empower Local Communities with Our Products
 |
|
A “Cherry Blossom Bottle” featuring Kumamoto Castle and cherry blossoms. This was created to celebrate the quadricentennial of Kumamoto Castle.
|
By taking advantage of the design characteristics of Takara Shochu “JAPAN,” we have released a number of original bottles labeled with scenes of historic interest and scenic beauty as well as local events in each region. By providing a topic with our products, the original bottles help promote regional development and PR efforts. |
|
