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Supporting a dynamic, positive, and healthy life with our theme, “Think Health”
The year 1986 marked the launch of Takara Barbican and with it Takara’s full-scale entry into the beverage market. Under its “Think Health” slogan, Takara has achieved solid growth in the soft drink market due to its continuous releases of distinctive products in this category, including Calcium Parlor, Vitamin Parlor, and Surioroshi Ringo. Among them, Calcium Parlor was the first calcium drink to be approved by the Japanese Ministry of Health and Welfare (presently the Ministry of Health, Labor and Welfare) as a “food for specified health uses.”
Takara was among the first manufacturers to recognize the trend toward self-medication. In 2000, it moved into the health food market with the launch of <Densho Kenju> Bainiku Ekisu Iri Noshuku Inryo, a concentrated beverage containing plum extract.
Takara Baribican has gained considerable support as a regular beer-taste drink because of the changes in social conditions in recent years such as an increase in consumer awareness for the need to take personal responsibility for health management. In 2004, Takara launched a new version, Takara Barbican Real Taste, with enhanced health benefits.
Other Takara products that help consumers to enjoy healthy lives include Kurozu Vermont, a <selfcare> series product designed to be enjoyed as a daily drink, and the Noko Tonyu series of chilled soymilk products. Takara helps to encourage healthy living by offering high-value-added good tasting products that can be enjoyed on a regular basis and that provide natural and functional benefits. |
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