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Sho-Chiku-Bai continues to pursue unsurpassed taste and offers even more value-added quality
Takara Sho-Chiku-Bai aims for further growth in the rapidly changing sake market. By linking its marketing strategies to current trends, the Sho-Chiku-Bai label has been raised to a strong position as the leading brand in the celebration and gift segments of the sake market. The growth of sales in this area reflects Takara’s success in maintaining a reputation for quality and an image linked with joyful occasions.
Takara has also responded to consumer and market preferences by enhancing product quality and developing unique products for connoisseurs.
In September 2003, Takara launched Sho-Chiku-Bai Ten onto the steadily growing market for soft pack sake products. This new product features a rich, sharp flavor achieved through a two-stage yeast fermentation process. Sho-Chiku-Bai Ten has already earned wide support in the market thanks to its unique product characteristics and attractive package design featuring the calligraphy of Bakuzan Sakaki. Completed in the fall of 2001, the Shirakabe-gura (white-walled brewery) Brewery specializes in the production of delicately produced high-grade sake, including sake brewed from top-quality rice and pure rice sake. Takara’s aim was to discover the secret of truly excellent sake by combining modern facilities designed to recreate various traditional brewing methods used for producing hand-made sake with brewing techniques based almost entirely on human skill. A series of new products have been launched since the Shirakabe-gura Brewery became fully operational in 2002. These include Sho-Chiku-Bai Shirakabe-gura Antique Bottle Junmai Daiginjo, Sho-Chibu-Bai Shirakabe-gura Mitani Fujio Yamahai Ginjo, Sho-Chiku-Bai Shirakabe-gura Mitani Fujio Yamahai Junmai, and Sho-Chiku-Bai Shirakabe-gura Hana no Yona Ginjo brewed with flower yeast. |
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