Product Improvements Resulting from Customers’ Suggestions
We are always improving various products based on the valuable opinions we receive from our customers.
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Edge of aluminum cap ring rip has been folded over and broadened.
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Safer caps
Caps used for “Takara Hon-mirin,” “Takara Marumochi Mirin” and “Takara Hon-Ryori Seishu” (1.8-l bottle) have been switched to a safer type of cap, based on feedback from customers such as, “I cannot open it easily,” or “I cut myself on the edge of the aluminum cap.”
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More articulate recipes
The label of “White Takara Kajitsushu no Kisetsu” 1.8-l decanter includes additional instructions based on customer feedback saying that the liquor overflowed when they tried to make fruit liquor using this container. The description is now clearer and the fruit liquor recipe has been adjusted to use 900-ml of liquor, suitable for the 1.8-ml container.
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Before revision
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After revision
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Clearer date indication (recommended use -by date and year and month of manufacture)
Last two digits of the dominical year and month used indicate the year and month of manufacture for sake and the recommended use-by date for Hon-mirin. We received feedback saying that the indication can be misread as month and day. For clarity, we changed the date indication for sake and Hon-mirin to the four digits of the dominical year and month. |
Adopting Universal Design
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Braille can top
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Braille cap
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To prevent unintended alcohol consumption, in 1995 we added Braille lettering for “alcohol” to the tops of our Takara Can Chu-Hi drinks. In 2002, we became the first in the nation to add this labeling to the plastic caps of alcoholic products in paper packaging. We also made improvements in labeling on the new version of Takara Organic Hon-Mirin released in 2003. Layout of inquiry numbers and recommended useÅ@-by date has been changed and other improvements are made for easier recognition.
We will continue to incorporate the concept of universal design into our products and exercise our ingenuity in offering products that can be selected by all our customers with confidence. |
Protecting Customers’ Personal Information
Customers’Personal information is very important ,and it was entrusted to us by our customers. Takara Shuzo takes it for granted that it is the responsibility of the company to protect it, and ensures the safe management. With the full enactment of the Law concerning the Protection of Personal Information in April 2005, we appointed personal information managers in each office to reinforce the system. We also identify where, when and for what purpose customer information is collected and held by individual employees, and we make sure that it is used according to the rules.
In principle, we prohibit collecting campaign postcards in a collection box placed at the storefront. We try to bolster security on our website and PCs.
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