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Takara Shuzo has provided environmental education through the Takara Farm School since 2004, which teaches children about the preciousness of nature and the importance of biodiversity.
Takara Holdings Inc. established a public trust named the TaKaRa Harmonist Fund in 1985. Every year since then, the Fund has extended aid to organizations and individuals that undertake activities to preserve forests and natural waterside environments in Japan, and conduct research on protecting living organisms.
Dealing with the empty containers left over after alcoholic beverages have been consumed is a major problem for the alcoholic beverage industry. In relation to packaging, Takara Shuzo promotes the 4Rs (refuse, reduce, reuse, and recycle principles) in support of environment-friendly practices.
A shift to lighter packaging is expected to bring about certain mitigating effects on our environmental burden, including conservation of resource consumption at the manufacturing phase and a reduction in fuel consumption during the product transport phase.
Takara believes that the use of returnable bottles is an effective means of resource conservation and waste reduction. Takara Shuzo is among Japan's largest users of 1.8-l bottles called "Isshobin", which are resused by many companies in Japan.
In spite of these efforts for refuse,reduce, or reuse, some empty containers are descharged. To recycle them as materials, we are developing easy-to-recycle products.
Bulk selling can be termed a "refusal" practice in that only the contents and not the container are sold. While bulk selling is a traditional selling method for liquor, Takara has greatly modernized the process. This has realized resource conservation and waste reduction through cooperation among consumers, retailers and the manufacturer based on a relationship of mutual trust.