As the sake for celebrations, Sho Chiku Bai has become the foremost brand in the special occasion and gift sake market. Also, Takara Shuzo produces such quality sake as the new-concept sparkling sake Sho Chiku Bai Shirakabegura Mio and Sho Chiku Bai Shirakabegura Kimoto Junmai at a specially built facility. Completed in 2001, the Shirakabegura Brewery combines leading-edge facilities that recreate traditional, artisan-inspired brewing techniques and sake brewing done by hand. For the market comprising customers who wish to enjoy sake informally with their evening meal, we have launched Sho Chiku Bai Ten in a new pouch-pack container to satisfy diverse customer needs. Meanwhile, in the restaurant and bar market, Sho Chiku Bai Gokai enjoys strong customer endorsement.